Web-Antix Web Site Design

29 Ways to Drive Traffic to your Website and keep them coming back!

1. Build a solid business foundation. Design a business
plan, marketing plan, ideal client profile, and a site map
for your web site.

2. Be consistent. Brand your company.

3. Make your website trustable. This article will show you
10 ways. www.coachmaria.com/trustableweb.html

4. Create policies the build trust: customer service, code
of ethics and newsletter privacy policy.

5. If you have pages on your site that you update monthly
(like an articles page or recommended links page) say so on
the page.

6. Find easy and secure ways for your clients to pay you. A
shopping cart with paypal and a secure merchant account
works very well.

7. Network locally to bring people to your site.

8. Check your links regularly to make sure they all work.
Use a free link checker such as
http://home.snafu.de/tilman/xenulink.html

9. Place your website address on all your printed
literature -- business cards, brochures, newsletters,
letterhead, email signature, ads - everything!!

10. Offer added values that make sense to your business and
ideal client. This can include affiliate programs, books,
and recommended links to websites.

11. Use your web address in your signature for emails
(change it regularly to highlight something new you're
promoting).

12. Add a "Recommend This Site" on your site. If someone
visits your site and knows someone else who may appreciate
it, this feature will email the page's link to a recipient.

13. Provide monthly chats or bulletin boards (forums) to
build a relationships and community.

14. Instead of a link to subscribe to your ezine, offer a
subscription box on your most viewed web site pages.

15. Teach classes or speak to groups about subjects relating
to your products.

16. Permission market by gathering the email addresses of
students or the audience as part of your evaluation form.

17. Add a favorites script such as "add this page to your
favorites list" to some pages.

18. Conduct periodic contests and announce the winners on
your site.

19. Offer a free ebook on your site. This could be two pages
of information that would be helpful to your visitors and
that contains your business information, too. Recommend that
this ebook be forwarded to others for their personal use.

20. On large websites, create a "What's New Page" or even
better, ask your webdesigner to design a "Site Map" for your
visitors.

21. Write articles, post them to your site, and submit them
to article banks
www.coachmaria.com/articles/articlebanks.html.

22. Design some quizzes. Statistics show that visitors love
quizzes and assessment tools.

23. Participate in online forums as an expert. You get to
"quietly" promote your business in your 3 or 4 line
signature.

24. Join a few web rings. Some sites to visit are:
www.webring.com/rw and www.bravenet.com. Find a site that
your ideal client will visit and it allows you to put your
web site there for free do it! Just remember to link it to
your domain name site.

25. Search engines look for certain things so it is crucial
to make sure your site is "search-engine friendly".
~ TITLE tags: Title tags should be 60 or so characters
and have some keywords in them.
~ Header tags are numbered from 1 to 7: Header 1 tags are
recognized by some search engines. So make sure you use this
tag.
~ Keyword meta tags: It is best to try to keep it to 15
to 20 words to avoid being considered SPAM by the searching
engines. Prioritize your words. The best way to submit to
search engines is to submit to each engine individually.
~ Use keywords in the text area of each page. They are
especially important in the beginning of sentences, higher
up on the page.

26. It is recommended that you submit to search engines
individually (this is also the way I do it and it works
great, but is time consuming)! Visit
www.coachmaria.com/website.html However, since
some people prefer to use a free service to submit, I
recommend that they open a free e-mail address to use
when you do "anything" for free on the world wide web.
Three search engine submission services are
www.registerit.com, www.submitit.com and
www.scrubtheweb.com. Paid submission programs can
be purchased through companies such as:
www.se-optimizer.com, www.webpositiongold.com,
www.positionagent.com

27. Visit these search engine information sites:
www.searchengineguide.com and www.searchenginewatch.com

28. Want to know more about Internet Marketing? Visit this
excellent Internet Marketing Index at
www.internetmarketingindex.com

29. If this list seems overwhelming, visit your favorite
search engine and start interviewing experienced
Search Engine Optimizer and Consultants!

©2002 - Maria Marsala is an internationally known Business &
Life Coach-Consultant. She has blended her career as a
Wall Street trader and manager, community activist,
and experience as a consultant with training from
Coach U to create Maria's Place for Holistic Evolution.
Subscribe to "Helping You and Your Business
Grow", a free weekly ezine at www.coachmaria.com